The signage system is directed towards establishing a distinct and professional  graphic  image  throughout the University. The system provides consistent visual standards to assist operational functions and    to    establish   a   practical   and    economical   method    for implementation throughout the campuses.

A  standardized  system  is  dependent  upon  a  uniformity  of size, typography,  spacing,  layout,  color, nomenclature and simplicity of components.  Simplicity  is  of  top  priority  in  the  criteria for good signage  design.  The  end  user  does  not  wish  to, and therefore, usually  will  not  respond to non-audible direction if too complex, no matter  how  correct  the  information  has been related. To achieve this  minimal  but  effective  architectural  signage,  it is important to render  to  the   traveler  in  a  concise  manner  the  most  essential decision information on an as need basis.

Exterior   sign   types   have   been   developed   to  satisfy  specific signage requirements. Each sign type has a specific function as an integral  part  of  the  overall  system. They have been developed to separate information into primary and secondary levels, eliminating the confusion of competing messages of varying importance.

The Exterior Signage System effectively defines and reinforces the different   campuses   through  color  coding.  In  addition  a  unified image  for  the  University  is  created   through   the  use  of  scarlet graphic  striping  on  the sign posts. This striping is a contemporary feature  representing the present image of the University as well as indicating  its heritage. These stripes are reminiscent of the stripes found  on  graduation  gowns and athletic uniforms. They symbolize the  alliance  of  education  and   athletics  that  is  so  prominent  at Rutgers.  Scarlet  is the University color which further expresses the tradition of the University.

Most  situations  have  been  covered.   However,  as  the  program advances,  special   conditions   will  arise.  These  will  have  to  be handled  individually  with  the   graphic   character   that   has  been established  in  this  manual. A letter of justification  must be sent to the  Campus  Director  of  Facilities  Maintenance & Operations for his comment(s)   and   to   the   V.P.  of   Facilities  for   approval  of deviation(s) from the Standards.

The  success  of  this  program  depends on the active support and participation of the entire University.